THE GREAT ENTREPRENEURIAL DIVIDE - The Winning Tactics of Successful Entrepreneurs and Why Everyone Else Fails!

Why do so many new businesses that appear to be sure winners fail, while others that looked much less promising succeed? What are the real reasons for entrepreneurial success and failure? The reasons are not limited to poorly capitalized companies or inexperienced management. In fact, even ventures with superb management teams, solid products, and ample capital flop every day. How, then, can entrepreneurs, small business owners, and investors significantly increase their likelihood of success? While the questions are all too familiar, many of the answers have eluded entrepreneurs for eons. With over 50% of new businesses failing within three years, there has to be a better way. And now there is. Charlie Goetz, an accomplished serial entrepreneur and award-winning professor of entrepreneurship at the Goizueta Business School at Emory University, along with Michael Axelrod, an attorney who found his true calling as an investor and an advisor to entrepreneurial ventures, spent years in search of the Holy Grail of entrepreneurship: The theories, tactics, and tools that make new ventures succeed.

By analyzing hundreds of entrepreneurial ventures, and interviewing scores of leading entrepreneurs, they created The Great Entrepreneurial Divide: The Winning Tactics of Successful Entrepreneurs and Why Everyone Else Fails! Packed with easy to implement, high-impact, and cost-effective strategies, this book is the entrepreneur's blueprint for building a successful business. Furthermore, Goetz and Axelrod offer readers free access to their proven 100+ variable proprietary online tool that they use to predict the probability of a new venture's success and to pinpoint problematic areas.

he Great Entrepreneurial Divide was developed to be a guide for first-time entrepreneurs as well as sophisticated investors. So come join Goetz and Axelrod now as they open the door to a new era in entrepreneurial success.

Charlie Goetz is a Professor of Entrepreneurship at the Goizueta Business School at Emory University in Atlanta, Georgia. As a lecturer, Goetz teaches MBAs, Executives and PhD students. He is a recent recipient of the Distinguished Lecturer Award. Prior to his entry into academia, Charlie was responsible for starting and building nine businesses, employing more than 1,000 employees, in six different industries, and delivering returns to investors in many cases far exceeding initial investment expectations. He has been awarded multiple patents and numerous copyrights. He presently serves on both private business and non-profit boards. Charlie is responsible for the development of "Marketnomics", a mathematical tool used to quantify perceived customer value, resulting in products that offer substantially greater value and as such, higher demand.

Michael Axelrod is a frequent guest lecturer at the Goizueta Business School. He works closely with Charlie as an active investor and advisor to their entrepreneurial investments. Michael made the leap to the business world after practicing law for 22 years. His practice focused on health care and venture capital and clients ranged from startups to public companies. Michael was Chairman of the Board of Directors of Pediatric Services of America, Inc. (a NASDAQ company recently taken private). He has pursued his passion for child protection by serving as the Chairman of the Board of Prevent Child Abuse America, Inc. and on other non-profit boards.