Sm.4to (216x177mm), 120p. profusely illustrated and with several translucent overlay sheets. A fine copy in original paperback. (NEW BOOK) An expansive range of exemplarsof 20th century classic design layouts which aslo provide a step by step approach to dynamic typographic composition. Seller Inventory # 12789

Contact seller

Report this item

Bibliographic Details

Title: GRID SYSTEMS:. principles of organizing type.

Publisher: New York: Princeton Architectural Press, 2004.

Binding: Soft cover

About this title

Synopsis:

Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.
In her best-selling Geometry of Design, Elam shows how proportion, symmetry, and other geometrical systems underlie many of the visual relationships that make for good design. Now, Elam brings the same keen eye and clear explanations to bear on the most prevalent, and maybe least understood, system of visual organization: the grid.
Filled with extensive research and more than 100 informative examples from the Bauhaus to Nike ads, Grid Systems provides a rich, easy-to-understand overview and demonstrates a step-by-step approach to typographic composition. It suggests design strategies that transcend simple function and reductionist recipes to allow grids to become a means of truly dynamic communication. Any designer, educator, or student will benefit greatly from this elegant slim book, chock-a-block full of colorful examples, helpful vellum overlays, and Elam's insightful analysis.

About the Author:

Kimberly Elam is chairperson of the Graphic and Interactive Communication Department at the Ringling School of Art and Design in Sarasota, Florida.

"About this title" may belong to another edition of this title.

Store Description

We are located some 20 minutes drive from the M6, Junction 38 and therefore only a 20 mile detour from the main England-Scotland route. Appleby is a town well worth a visit, the coffee pot is always on though refreshment with �a little more authority' can be had if the Crown & Cushion in the town's market square is open! Our Bookroom is open by appointment. We will be happy to send pdf copies of our catalogue by email.

Visit Seller's Storefront

Association Member

Members of these associations are committed to maintaining the highest standards. They vouch for the authenticity of all items offered for sale. They provide expert and detailed descriptions, disclose all significant defects and/or restorations, provide clear and accurate pricing, and operate with fairness and honesty during the purchase experience.

Seller's business information

Barry McKay Rare Books
United Kingdom

Terms of Sale:

Barry McKay
Kingstone House, Battlebarrow, Appleby-in-Westmorland, Cumbria CA16 6XT, England.
mailtobarrymckay@gmail.com
(0044) (0)1768352282

Pre-payment prefered for first-time buyers
Sterling, US dollars, Euro & PayPal payment accepted
credit cards accepted (except Amex)
Carriage & insurance extra on all orders

Shipping Terms:

Orders usually ship within 2-3 business days. Shipping costs are based on books with a packed weight of 2.2 LB, or 1 KG. If your book order weighs less we will adjust your charge accordingly, if it is heavy or oversized we will contact you to let you know any extra shipping costs required.

Payment Methods
accepted by seller

Check Cash PayPal Bank/Wire Transfer

Add to Wants

Items related to GRID SYSTEMS:. principles of organizing type.

GRID SYSTEMS:. principles of organizing type.

ELAM, Kimberly.

Used - Soft cover

Seller's business information