Gabay's Copywriters' Compendium: The Definitive Professional Writer's Guide
6 ratings by Goodreads
Language: English
Published by Butterworth-Heinemann, 2005
- Hardcover
- Used
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
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Hardcover
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The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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- Title
- Gabay's Copywriters' Compendium: The Definitive Professional Writer's Guide
- Author
- Gabay, J. Jonathan
- Publisher
- Butterworth-Heinemann
- Publication year
- 2005
- Condition
- Very Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 0750664029
- ISBN 13
- 9780750664028
- Item weight
- 1,338 grams
Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts. The compendium goes on to provide a "Top 25 Rules" section for a number of key topics, such as how to brainstorm, how to write innovative copy, and how to think creatively. The text has been carefully designed to ensure the material can be accessed quickly and easily, and the easy to read layout will assist copywriters in finding appropriate help at any particular moment.
* All the creative writing answers you need at your finger-tips!
* Ideal for every business wishing to write clear, convincing and powerful copy.
* Endorsed and featured by leading influential marketing organisations, trade bodies and brand leaders around the world.
* All the creative writing answers you need at your finger-tips!
* Ideal for every business wishing to write clear, convincing and powerful copy.
* Endorsed and featured by leading influential marketing organisations, trade bodies and brand leaders around the world.
"Synopsis" may belong to another edition of this title.
Book Description
The definitive companion for copywriters offering guidance and inspiration for producing captivating copy at a glance
"About the title" may belong to another edition of this title.
WorldofBooks
Goring-By-Sea, WS, United Kingdom
5-star seller
AbeBooks seller since March 16, 2007
Shipping rates from United Kingdom to U.S.A.
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