Gabriel Tarde On Communication and Social Influence: Selected Papers (Heritage of Sociology Series)

Tarde, Gabriel; Janowitz, Morris; Clark, Terry N. [Editor]

ISBN 10: 0226789713 / ISBN 13: 9780226789712

Published by University of Chicago Press, 2011

About this Item

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Bibliographic Details

• Title: Gabriel Tarde On Communication and Social Influence: Selected Papers (Heritage of Sociology Series)
• Publisher: University of Chicago Press
• Publication Date: 2011
• Language: English
• ISBN 10: 0226789713
• ISBN 13: 9780226789712
• Binding: Paperback
• Condition: New
• Weight: 15 ounces

About this title

Synopsis

Gabriel Tarde ranks as one of the most outstanding sociologists of nineteenth-century France, though not as well known by English readers as his peers Comte and Durkheim. This book makes available Tarde’s most important work and demonstrates his continuing relevance to a new generation of students and thinkers.

Tarde’s landmark research and empirical analysis drew upon collective behavior, mass communications, and civic opinion as elements to be explained within the context of broader social patterns. Unlike the mass society theorists that followed in his wake, Tarde integrated his discussions of societal change at the macrosocietal and individual levels, anticipating later twentieth-century thinkers who fused the studies of mass communications and public opinion research.

Terry N. Clark’s introduction, considered the premier guide to Tarde’s opus, accompanies this important work.

About the Author

Gabriel Tarde (1843–1904) was one of the founding fathers of sociology. Terry N. Clark is professor of sociology at the University of Chicago.