Gaining Insight into User and Search Engine Behaviour by Analyzing Web Logs

Jose, Jeeva; Lal, P Sojan

ISBN 10: 3960670877 / ISBN 13: 9783960670872

Published by Anchor Academic Publishing, 2016

About this Item

PRINT ON DEMAND pp. 212.

Seller Inventory # 18378469394

Bibliographic Details

• Title: Gaining Insight into User and Search Engine Behaviour by Analyzing Web Logs
• Publisher: Anchor Academic Publishing
• Publication Date: 2016
• Language: English
• ISBN 10: 3960670877
• ISBN 13: 9783960670872
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Web Usage Mining, also known as Web Log Mining, is the result of user interaction with a Web server including Web logs, click streams and database transaction or the visits of search engine crawlers at a Website. Log files provide immense source of information about the behavior of users as well as search engine crawlers. Web Usage Mining concerns usage of common browsing patterns i.e. pages requested in sequence from Web logs. These patterns can be utilized to enhance the design and modification of a Website. Analyzing and discovering user behavior is helpful for understanding what online information users inquire and how they behave. The analyzed result can be used in intelligent online applications, refining Websites, improving search accuracy when seeking information and lead decision makers towards better decisions in changing markets like putting advertisements in ideal places. Similarly, the crawlers or spiders are accessing the Websites to index new and updated pages. These traces help to analyze the behavior of search engine crawlers. The log files are unstructured files and of huge size. These files need to be extracted and pre-processed before any data mining functionality to follow. Pre-processing is done in unique ways for each application. Two pre-processing algorithms are proposed based on indiscernibility relations in rough set theory which generates Equivalence Classes. The first algorithm generates a pre-processed file with successful user requests while the second one generates a pre-processed file for pre-fetching and caching purposes. Two algorithms are proposed to extract usage analytics. The first algorithm identifies the origin of visits, the top referring sites and the most popular keywords used by the visitor to arrive at a Website. The second algorithm extracts user agents like browser with its version and operating system with its version used by a visitor to access a Website. In this study, clustering of users based on Entry Pages to a W

About the Author

Prof. Jeeva Jose was awarded PhD in Computer Science from Mahatma Gandhi University, Kerala, India and is a faculty member at BPC College, Kerala. Her passion is teaching and areas of interests include World Wide Web, Data Mining and Cyber laws. She has been in higher education since year 2000 years and has completed three research projects funded by UGC and KSCSTE. She has authored and published five books. She has published more than twenty research papers in various refereed journals and conference proceedings. She has edited three books and has given many invited talks in various conferences. She is a recipient of ACM-W Scholarship provided by Association for Computing Machinery, New York.