Gaining And Sustaining Competitive Advantage

Barney, Jay B.

ISBN 10: 0131470949 / ISBN 13: 9780131470941

Published by Pearson College Div, 2007

About this Item

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Bibliographic Details

• Title: Gaining And Sustaining Competitive Advantage
• Publisher: Pearson College Div
• Publication Date: 2007
• Language: English
• ISBN 10: 0131470949
• ISBN 13: 9780131470941
• Binding: hardcover
• Edition: 3rd Edition
• Condition: Good

About this title

Synopsis

This book is designed to show readers how to put theory into practice. A full range of the most recent work in strategic management and related disciplines provides readers with recent research from the Strategic Management Journal, the Academy of Management Review, the Academy of Management Journal, the Academy of Management Executive, and the Rand Journal of Economics. Updated discussion on international strategies equips readers with discussion of the challenges that are unique to pursuing corporate strategies in an international context. For professionals in the fields of strategic planning, marketing research or consulting.

From the Back Cover

Unlike other texts in its field, Jay B. Barney's Gaining and Sustaining Competitive Advantage, Second Edition provides the overall integrative framework necessary for understanding the rapidly evolving field of strategic management. This new edition summarizes and incorporates the latest research in a way that is accessible to students and practitioners, and provides guidance about how his research might be applied to real business situations.