Gaining And Sustaining Competitive Advantage
Jay B. Barney
Sold by ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
AbeBooks Seller since March 24, 2009
Used - Hardcover
Condition: Used - Fair
Ships within U.S.A.
Quantity: 1 available
Add to basketSold by ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
AbeBooks Seller since March 24, 2009
Condition: Used - Fair
Quantity: 1 available
Add to basketReadable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0131470949I5N00
This book is designed to show readers how to put theory into practice. A full range of the most recent work in strategic management and related disciplines provides readers with recent research from the Strategic Management Journal, the Academy of Management Review, the Academy of Management Journal, the Academy of Management Executive, and the Rand Journal of Economics. Updated discussion on international strategies equips readers with discussion of the challenges that are unique to pursuing corporate strategies in an international context. For professionals in the fields of strategic planning, marketing research or consulting.
Unlike other texts in its field, Jay B. Barney's Gaining and Sustaining Competitive Advantage, Second Edition provides the overall integrative framework necessary for understanding the rapidly evolving field of strategic management. This new edition summarizes and incorporates the latest research in a way that is accessible to students and practitioners, and provides guidance about how his research might be applied to real business situations.
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