Gaining and Sustaining Competitive Advantage

Jay Barney

ISBN 10: 0201512858 / ISBN 13: 9780201512854

Published by Addison Wesley Publishing Comp (edition Edition Unstated), 1996

About this Item

The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Seller Inventory # 0201512858-7-1

Bibliographic Details

• Title: Gaining and Sustaining Competitive Advantage
• Publisher: Addison Wesley Publishing Comp (edition Edition Unstated)
• Publication Date: 1996
• Language: English
• ISBN 10: 0201512858
• ISBN 13: 9780201512854
• Binding: Hardcover
• Edition: Edition Unstated.
• Condition: Fair

About this title

Synopsis

Develops a framework that emphasizes the importance of understanding not only the threats and opportunities in a firm's competitive environment but also the competitive implications of a firm's organizational strengths and weaknesses. DLC: Industrial management.

From the Back Cover

Unlike other texts in its field, Jay B. Barney's Gaining and Sustaining Competitive Advantage, Second Edition provides the overall integrative framework necessary for understanding the rapidly evolving field of strategic management. This new edition summarizes and incorporates the latest research in a way that is accessible to students and practitioners, and provides guidance about how his research might be applied to real business situations.