The Gallup Guide: Reality Check for 21st Century Churches

What would draw the people of your surrounding community into your church? Want to know about the kind of fund-raising that would work best for your church? How does your church compare to others around the nation? With a number of sample surveys and clear, easy-to-understand instructions on how to conduct quality research, you have all the tools you need to find these answers and more for your church!

George Gallup, Jr. is chairman of the George H. Gallup International Institute, and has directed more than 100 special surveys on religion and spirituality. Mr. Gallup is active in the small groups ministry in his local church.

D. Michael Lindsay is a popular speaker who currently serves as a consultant for religion and culture to the George H. Gallup International Institute. With degrees from Baylor, Princeton Seminary, and Oxford, he is now pursuing a Ph.D. in Sociology as a National Science Foundation graduate fellow at Princeton University.