Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules (Jossey-Bass Leadership Series)

Markides, Constantinos C.

ISBN 10: 0470276878 / ISBN 13: 9780470276877

Published by Jossey-Bass (edition ), 2008

About this Item

The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Seller Inventory # 0470276878-7-1

Bibliographic Details

• Title: Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules (Jossey-Bass Leadership Series)
• Publisher: Jossey-Bass (edition )
• Publication Date: 2008
• Language: English
• ISBN 10: 0470276878
• ISBN 13: 9780470276877
• Binding: Hardcover
• Condition: Fair

About this title

Synopsis

Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.

About the Author

The Author

Constantinos Markides is professor of Strategic and International Management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is also the chairman of the Strategic and International Management (SIM) Department at LBS. He is the author or coauthor of six other books including All the Right Moves, Strategic Thinking for the Next Economy, The Future of the Multinational Company, and Fast Second.