Game On:: Economic Models, Consumer Behavior, and Governance in Online Gaming

The rapid growth of online gaming has transformed the global digital economy, reshaping entertainment habits, consumer spending patterns, and regulatory landscapes. What once began as a recreational digital pastime has now evolved into a multi-billion-dollar industry influencing technology, culture, and governance. This book, “Game On: Economic Models, Consumer Behavior, and Governance in Online Gaming,” presents an in-depth exploration of how modern gaming ecosystems operate and why understanding them is essential for economists, policymakers, researchers, and industry practitioners.