Game Thinking: Innovate smarter & drive deep engagement with design techniques from hit games
Language: English
Published by gamethinking.io, 2018
- Softcover
- Used
Seller: Goodwill of Silicon Valley, SAN JOSE, CA, U.S.A.Goodwill of Silicon Valley
AbeBooks seller since June 28, 2024
Condition: Used - Good
US$ 7.65
Quantity: 1 available
Add to basketItem description from seller
Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear.
Seller Inventory # GWSVV.099978854X.G
- Title
- Game Thinking: Innovate smarter & drive deep engagement with design techniques from hit games
- Author
- Kim PhD, Amy Jo
- Publisher
- gamethinking.io
- Publication year
- 2018
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 099978854X
- ISBN 13
- 9780999788547
- Illustrator
- Kim, Scott
How are market-leading products born?
Successful innovations may end up reaching a mainstream audience, but they never start off that way. That’s the paradox of innovation most entrepreneurs fail to embrace—the typical people in your market are not the ones you need to woo when bringing your idea to life.
Instead, find the “superfans” hidden in your audience: Those willing to take risk and put up with a messy or incomplete prototype in order to start solving the problem your product will eliminate. Show your idea to these people. What do they love about it? Where does it seem to go in the wrong direction? Allowing these early fans to “play” with your idea gives you fast, accurate answers to your most pressing questions long before your product is built.
Game Thinking supercharges your progress
That’s where Game Thinking comes in. In this groundbreaking book, Amy Jo Kim lays out a step-by-step system for crafting products that people love...and keep loving. The secret? Develop “impossible to put down” products by using techniques that the fast-moving games industry employs when making games that glue millions of players to their screens.
During her time working on genre-defining games like The Sims, Rock Band, and Ultima Online, Amy Jo learned that customers stick with products that help them get better at something they care about, like playing an instrument or leading a team. Amy Jo has used her insights from gaming to help hundreds of companies like Netflix, Disney, The New York Times, Ubisoft and Happify innovate faster and smarter, and drive long-term engagement.
Build successful products like a (game) master
Building on the principles of lean/agile design and design thinking, Game Thinking covers five powerful strategies you can use to create your next hit product:
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Accelerate innovation by testing your highest risk assumptions first
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Use insights from superfans to build a product that fits how people really behave
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Keep customers engaged with a coherent and compelling customer journey
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Improve your product concept by rapidly testing and tuning the core experience
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Plot your development path with the Game Thinking roadmap
Get your hands on Game Thinking, and start innovating smarter today.
"Synopsis" may belong to another edition of this title.
Goodwill of Silicon Valley
SAN JOSE, CA, U.S.A.
AbeBooks seller since June 28, 2024
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Goodwill of Silicon Valley’s mission is to support our employees, our customers, and people with challenging barriers to employment; to raise their standard of living and improve their lives through our services and social enterprise. Founded in Santa Clara County in 1928, Goodwill of Silicon Valley is dedicated to improving employment opportunities, increasing standards of living, providing economic independence, and restoring our clients’ sense of self-worth. We do this through workforce creation, vocational training, and environmental stewardship. With 18 retail stores, an online store, an extensive reuse/recycling operation, and our Contract Services division, we help people overcome barriers to employment, build sustainable livelihoods, and transform their lives and communities.…
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