Title: Can Gamification Close the Engagement Gap of Generation Y? : A Pilot Study on the Digital Startup Sector in Berlin
Publisher: Logos Verlag Berlin
Publication Date: 2014
Language: English
ISBN 10: 3832538488
ISBN 13: 9783832538484
Binding: Soft cover
Condition: As New

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Gaming engages. How can employment become more attractive and fun? Only 16 % of German employees are fully engaged and willing to go 'the extra mile' for their company. This perceived engagement gap - which is aggravated by the new work ethics of Generation Y - offers a significant case for value creation and strategic opportunities for companies worldwide. This book analyses the question of whether gamification has the potential to close this engagement gap. It offers a literature review of the emerging topic and creatively and critically develops new ideas. Data from a pilot study on the digital startup sector in Berlin shows a positive impact of gamification on employee engagement. This informative work is directed at people interested in new business trends, business students, gamification researchers and human resources practitioners.

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