Games are already influencing player behaviour and decision-making. This book dispels the often negative perception of gamers and the games they play every day and shows how to harness the medium’s potential. Whether you’re a gamer, in the industry, not in the industry but interested in games or a parent worried about the impact of games on your kids, read this book to:

• Understand the industry and gaming culture and why it lends itself perfectly to tackling global challenges

• Discover how games can be a force for good through real-world examples, underpinned by interviews with leading executives in the industry

• Be inspired to make a positive impact using games

• Recognise that ‘doing good’ corresponds with ‘doing well’ and can drive wider beneficial outcomes such as deeper engagement

About the Authors

Jude Ower MBE has spent the past two decades leveraging games as a force for good, working across industry, corporates and non- profits. She led the world's largest poll on climate action, all through games, with UNDP, and co-founded the Playing for the Planet Alliance with UNEP.

Mathias Gredal N�rvig is the CEO of SYBO, creators of Subway Surfers, the most downloaded game of all time. He advocates for diversity, inclusivity and as much sustainability as possible in a way that inspires millions of players to care while enjoying their favourite games

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