The Gap in the Perception of the Business Value of Design : DE

Jasmin Roth

ISBN 10: 3962033726 / ISBN 13: 9783962033729

Published by Galda Verlag, 2024

About this Item

nach der Bestellung gedruckt Neuware - Printed after ordering - This book emphasizes the central role of design, whether a company focuses on physical goods, digital products, services, or a combination of these. However, the perceived business value of design varies between designers and non-designers, often preventing design from reaching its full potential. In her master's thesis 'The Gap In The Perception Of The Business Value Of Design,' written for her MBA studies at the Executive Academy of the Vienna University of Economics and Business, Jasmin Roth explores this issue in depth. She examines the complex relationship between designers and managers through extensive research and expert interviews. Roth highlights the discrepancies in perception and communication between these groups. She advocates for redefining the design profession and integrating design-related content into business education, and vice versa. Additionally, she calls for breaking down the silos between design and business to encourage an industry-wide dialogue.

Seller Inventory # 9783962033729

Bibliographic Details

• Title: The Gap in the Perception of the Business Value of Design : DE
• Publisher: Galda Verlag
• Publication Date: 2024
• Language: English
• ISBN 10: 3962033726
• ISBN 13: 9783962033729
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 230W x 155H x 6D millimeters 230 millimeters width by 155 millimeters height by 6 millimeters depth
• Weight: 148 grams

About this title

Synopsis

This book emphasizes the central role of design, whether a company focuses on physical goods, digital products, services, or a combination of these. However, the perceived business value of design varies between designers and non-designers, often preventing design from reaching its full potential. In her master's thesis "The Gap In The Perception Of The Business Value Of Design," written for her MBA studies at the Executive Academy of the Vienna University of Economics and Business, Jasmin Roth explores this issue in depth. She examines the complex relationship between designers and managers through extensive research and expert interviews. Roth highlights the discrepancies in perception and communication between these groups. She advocates for redefining the design profession and integrating design-related content into business education, and vice versa. Additionally, she calls for breaking down the silos between design and business to encourage an industry-wide dialogue.

About the Author

Jasmin Roth is a Creative Director at and co-founder of Cin Cin, Creative Studios. With a strong passion for blending design and business, both in her professional practice and educational background, she focuses on transforming brands and institutions to meet future challenges.