The Gap in the Perception of the Business Value of Design : DE

Language: English

Published by Galda Verlag, 2024

3962033726 / 9783962033729

  • Softcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - This book emphasizes the central role of design, whether a company focuses on physical goods, digital products, services, or a combination of these. However, the perceived business value of design varies between designers and non-designers, often preventing design from reaching its full potential. In her master's thesis 'The Gap In The Perception Of The Business Value Of Design,' written for her MBA studies at the Executive Academy of the Vienna University of Economics and Business, Jasmin Roth explores this issue in depth. She examines the complex relationship between designers and managers through extensive research and expert interviews. Roth highlights the discrepancies in perception and communication between these groups. She advocates for redefining the design profession and integrating design-related content into business education, and vice versa. Additionally, she calls for breaking down the silos between design and business to encourage an industry-wide dialogue.

Seller Inventory # 9783962033729

Title
The Gap in the Perception of the Business Value of Design : DE
Author
Jasmin Roth
Publisher
Galda Verlag
Publication year
2024
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3962033726
ISBN 13
9783962033729
Item weight
148 grams
Dimensions
230x155x6 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item30 to 40 business days7 to 14 business days
First itemUS$ 70.63US$ 82.25
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Einbeck, Germany 37574