The Gap in the Perception of the Business Value of Design

Language: English

Published by Galda Verlag Nov 2024, 2024

3962033726 / 9783962033729

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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This item is printed on demand - it takes 3-4 days longer - Neuware -This book emphasizes the central role of design, whether a company focuses on physical goods, digital products, services, or a combination of these. However, the perceived business value of design varies between designers and non-designers, often preventing design from reaching its full potential. In her master's thesis 'The Gap In The Perception Of The Business Value Of Design,' written for her MBA studies at the Executive Academy of the Vienna University of Economics and Business, Jasmin Roth explores this issue in depth. She examines the complex relationship between designers and managers through extensive research and expert interviews. Roth highlights the discrepancies in perception and communication between these groups. She advocates for redefining the design profession and integrating design-related content into business education, and vice versa. Additionally, she calls for breaking down the silos between design and business to encourage an industry-wide dialogue. 80 pp. Englisch.

Seller Inventory # 9783962033729

Title
The Gap in the Perception of the Business Value of Design
Author
Jasmin Roth
Publisher
Galda Verlag Nov 2024
Publication year
2024
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3962033726
ISBN 13
9783962033729
Item weight
148 grams
Dimensions
230x155x6 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

Item5 to 15 business days5 to 15 business days
First itemUS$ 26.76US$ 26.76
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BuchWeltWeit Ludwig Meier e.K.

Germany