From Garfield to Harding : The Success of Midwestern Front Porch Campaigns

Bourdon

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Language: English

Published by Kent State University Press Nov 2019, 2019

1606353802 / 9781606353806

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Neuware - How front porch campaigns transformed candidate interaction with the public In 1880, James Garfield decided to try something new: rather than run the typical passive campaign for president, he would welcome voters to his farm. By the end of the campaign, thousands of peopleincluding naturalized voters, African Americans, women, men from various occupations, and young voterstraveled to Garfield's home, listened to him speak, shook hands, met his family, and were invited inside. The press reported the interactions across the country. Not only did Garfield win, but he started a new campaign technique that then carried three other Republicans to the presidency. Benjamin Harrison followed suit in 1888, and his crowds dwarfed Garfield's as Indianapolis exploded with hundreds of thousands of visitors. Eight years later, William McKinley ran the most famous front porch campaign from his hometown of Canton, Ohio, with around 750,000 Americans traveling down those streetsincluding miners' unions, women's suffrage groups, and Confederate soldiers to their Union counterparts. Finally, Warren Harding continued the tradition in 1920 and won by a 60 percent popular majority. Using a technique very evident today, Republican campaign managers quickly realized that merchandising their candidate as a brand generated much support. After Harding, presidential candidates began to travel the country extensively themselves to speak personally to the American people.

Seller Inventory # 9781606353806

Title
From Garfield to Harding : The Success of Midwestern Front Porch Campaigns
Author
Bourdon
Publisher
Kent State University Press Nov 2019
Publication year
2019
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1606353802
ISBN 13
9781606353806
Item weight
408 grams
Dimensions
231x157x23 mm

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