Since 2008, while the global automotive manufacturing has been faltering, the Chinese auto industry has been swiftly transformed into the largest producer in the world. The growth of the Chinese automakers is a close reflection of China\x27s powerful manufacturing economy, and Geely Auto is one such best example. This book closely examines the rise of Geely as a privately\-owned automaker in China. From its humble beginning as a refrigerator component maker and motorcycle manufacturer in the late twentieth century, Geely has grown to become not only a top selling national brand in China, the largest auto market in the world, but also a significant player in the global automotive industry. The book studies Geely\x27s successful acquisition of Volvo, within a long\-term framework of asset\-seeking foreign direct investment, and then further investigates its recent strategic initiatives with Daimler, London Taxi, PROTON and Lotus. The book reveals how the little\-known carmaker is worth close examination, via its product development, organizational dynamics, corporate culture, brand development, talent and cross\-cultural management strategies, as well as the entrepreneurship of its visionary founder Shufu Li. From catching up in technology to a leader in product, service and business model innovations, Geely has driven out as a new Chinese automaker on the world stage. Facing challenges in clean energy and Internet of Things, artificial intelligence, new user\x27s experience towards smart and mobility solution, Geely will continue to play an increasingly important role in the globalization age of the twenty\-first century.
Hua WANG is Full Professor of Strategy and Innovation Management, Associate Dean of Emlyon Business School, Dean of Emlyon Business School Asia and French Dean of Asia Europe Business School. His research interests include innovation management, foreign direct investment, industrial clusters, globalization strategy of Chinese companies, and the automotive industry in China. He has more than 100 publications in journals, book chapters and in conference proceedings, including
Management International and Asia Pacific Journal of Management. He teaches courses in leading MBA and EMBA programs. He is the Executive Board Member of China Goes Global, steering committee member of Gerpisa (international automobile industry research network), one of the 30 think tank members of 21st China Business Herald Automobile Center. He serves as referee for
Asia Pacific Journal of Management, Thunderbird International Business Review (TIBR), and International Journal of Emerging Markets. He serves as editorial board member of the
International Journal of Emerging Markets, and
International Journal of Automotive Technology and Management. Wang received a PhD from Université Pierre Mendes France, in France.
Giovanni BALCET is Professor of International Business, University of Turin, Italy; Vice Director of the Turin Centre on Emerging Economies (OEET); former Professor of International Economics and lecturer at the Master "Management of Development", ILO International Centre, Turin; and Italian Delegate at the OECD Working Group on Globalization of Industry, Paris. He was Directeur d'Etudes Associé, Maison des Sciences de l'Homme, Paris, and visiting professor in several universities in Europe and Asia. His research works are devoted to global technology, international innovation processes, joint ventures and cooperative inter-firm behavior, industrial and trade policies in the age of globalization, and the global automotive industry. His recent publications include: "Internationalization, Outsourcing and Labour Fragmentation. The case of FIAT", Cambridge Journal of Economics (2019); "Product Innovation in Emerging Economies: Product Architecture and Organisational Capabilities in Geely and Tata," International Journal of Automotive Technology and Management (2018); "Emerging Countries' Multinational Companies Investing in Developed Countries: At Odds with the HOS Paradigm?" The European Journal of Comparative Economics (2013); "Geely: A Trajectory of Catching up and Asset-Seeking Multinational Growth," International Journal of Automotive Technology and Management (2012). Wenxian ZHANG has been a member of Rollins College faculty since 1995. He is a recipient of the Cornell Distinguished Faculty Service Award, Arthur Vining Davis Fellow, a member of the Asian Studies Program, and a full Professor in the College of Liberal Arts in Winter Park, Florida, USA. His recent academic books related to China include: Huawei Goes Global: Made in China for the World (Vol. 1) and Huawei Goes Global: Regional, Geopolitical Perspectives and Crisis Management (Vol. 2) (Palgrave Macmillan, 2020), China's Belt and Road Initiative: Changing the Rule of Globalization (Palgrave Macmillan, 2018), China Through American Eyes: Early Depictions of the Chinese People and Culture in the US Print Media (World Scientific, 2018), China Visualized by Americans 1840 1911 (Peking University Press, 2017), The Entrepreneurial and Business Elites of China: The Chinese Returnees Who Have Shaped Modern China (Emerald, 2011), A Guide to the Top 100 Companies in China (World Scientific, 2010), and The Biographical Dictionary of New Chinese Entrepreneurs and Business Leaders (Edward Elgar, 2009).
