Gen Combo LL Understanding Business: The Core; Connect Ac; Mike's Bikes AC

Nickels, William G

ISBN 10: 1260682021 / ISBN 13: 9781260682021

Published by McGraw-Hill Education, 2019

About this Item

pck unbnd/ edition. 10.91x8.50x0.83 inches. In Stock.

Seller Inventory # zk1260682021

Bibliographic Details

• Title: Gen Combo LL Understanding Business: The Core; Connect Ac; Mike's Bikes AC
• Publisher: McGraw-Hill Education
• Publication Date: 2019
• Language: English
• ISBN 10: 1260682021
• ISBN 13: 9781260682021
• Binding: Paperback
• Condition: Brand New
• Weight: 1.16 kilograms

About this title

About the Author

Bill Nickels is emeritus professor of business at the University of Maryland, College Park. He has over 30 years’ experience teaching graduate and undergraduate business courses, including introduction to business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Case Western Reserve University and his PhD from The Ohio State University. Bill has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to businesspeople on subjects such as power communications, marketing, nonbusiness marketing, and stress and life management. His son, Joel, is a professor of English at the University of Miami (Florida).