A generations expert and author of When Generations Collide and The M-Factor teams up with his seventeen-year-old son to introduce the next influential demographic group to join the workforce—Generation Z—in this essential study, the first on the subject.
They were born between between 1995 and 2012. At 72.8 million strong, Gen Z is about to make its presence known in the workplace in a major way—and employers need to understand the differences that set them apart. They’re radically different than the Millennials, and yet no one seems to be talking about them—until now. This generation has an entirely unique perspective on careers and how to succeed in the workforce.
Based on the first national studies of Gen Z’s workplace attitudes; interviews with hundreds of CEOs, celebrities, and thought leaders on generational issues; cutting-edge case studies; and insights from Gen Zers themselves, Gen Z @ Work offers the knowledge today’s leaders need to get ahead of the next gaps in the workplace and how best to recruit, retain, motivate, and manage Gen Zers. Ahead of the curve, Gen Z @ Work is the first comprehensive, serious look at what the next generation of workers looks like, and what that means for the rest of us.
This book unpacks the seven surprising traits that define this new generation:
- A Phigital Mindset: Discover why Gen Z sees no line between the physical and digital worlds, and how their expectation of seamless technology will reshape everything from communication to the very definition of “the office.”
- The DIY Generation: Learn why this fiercely independent generation, raised on YouTube tutorials and side hustles, prefers to work alone—and how to manage them without stifling their entrepreneurial spirit.
- Realistic, Not Idealistic: Unlike the Millennials before them, Gen Z grew up during a recession. Understand their pragmatic and often skeptical approach to careers, money, and success.
- Driven to Compete: Raised by Gen X parents who taught them that there are winners and losers, Gen Z is hungry to roll up their sleeves. Find out how to harness their competitive drive to build a stronger team.
David Stillman is the co-author of best-selling books When Generations Collide and The M-Factor: How the Millennials are Rocking the Workplace. He has contributed to Time, The Washington Post, the New York Times, and USA Today and has been featured as a generational expert on CNN, CNBC, and the “Today Show”. Stillman has been named one of the “Forty Under 40” movers and shakers and one of 200 to Watch by The Business Journal.
Jonah Stillman is a 20 year-old best selling author and renowned TED/ keynote speaker. Growing up, for 10-years Jonah competed on the national US circuit in snowboarding. He was ranked in the top 5 in the US before hanging up his helmet to pursue life as an entrepreneur. Jonah and a team of peers conducted one of the first national surveys about Gen Z’s workplace attitudes. The eye-opening results ignited Jonah’s interest in keeping the dialogue going. Jonah’s company which he co-founded with his father has worked on Gen Z strategy projects with some of the worlds biggest companies including Microsoft, The NFL, Gatorade, 3M, and Clif Bar. His insights on Gen Z have been featured in CNBC, MSNBC, CBS, Fast Company, TIME, INC, and the NY Times.
He was Named by Forbes As one of the top 10 “Gen Z entrepreneurs to watch” and Success Magazine voted Jonah in the top 25 most influential speakers and authors for 2018.
