Gendered Nature of Social Media Networks

There is a complicated interplay between gender dynamics and technology in the digital age, especially through social media. Combining the knowledge of seasoned professionals and academics from around the world, this new book investigates the complex and multifaceted relationship between gender and social media, providing an interdisciplinary and international viewpoint on the subject.

Each chapter of the book presents a distinctive viewpoint on the interaction between gender and social media. The book first provides a summary of the theoretical foundations and then delves into how social media platforms mediate and reflect societal constructs of gender and how those assumptions shape online experiences. The book also discusses how gender representation on social media platforms may either challenge conventional standards or reinforce stereotypes. The book observes how social media contributes to activism and social change, discussing how it has been used by feminist movements, LGBTQ+ activism, and diverse programs to address gender inequality. The book goes into further detail about these platforms’ darker sides, including issues that include cyberbullying, harassment, and privacy worries that disproportionately affect women and other underrepresented groups.

Usha Rana, PhD, is an Associate Professor in the School of Gender and Development Studies (SOGDS) at Indira Gandhi National Open University (IGNOU), Delhi, India. Her research interests include women’s studies, gender studies, research methodology, marginalized communities, and futurist research within society. She has presented and published more than 50 papers with publishers such as Cambridge University Press, Elsevier, Springer, CRC Press, and Inderscience. Additionally, she serves as a reviewer for SSCI- and Scopus-indexed journals and books. She is a member of the International Sociological Association and a life member of the Indian Sociological Society and the Indian Association for Women’s Studies (IAWS).

Rupender Singh, PhD, is a Senior Specialist at Nokia Technologies in Espoo, Finland. Previously, he held various positions as research scientist, consultant, and postdoctoral fellow at the VTT Technical Research Centre in Finland, Lumenci, and National Sun Yat-sen University, Taiwan, respectively. He was an Assistant Professor at the World Institute of Technology, Gurgaon, India, from 2009 to 2013. He has authored two books and published more than 50 papers in journals and conferences. He completed his PhD and MTech from the India Institute of Technology, Roorkee, India, and Delhi Technological University, Delhi, India, respectively.