General Career Intelligence: Ignite your Potential with Essential Insights and Expert Advice

Is your career strategy evolving as fast as the workplace?

In a world where technical skills are no longer enough, General Career Intelligence bridges the gap between being good at your job and building a career that endures. What began as a father's guidance to his children has evolved into a practical, wide-ranging playbook for navigating modern work across industries, generations, and life stages.

This is not a book about one skill or one moment in your career. It is a cohesive framework and system for how people actually achieve professional success-ethically, psychologically, and professionally over decades.

Ray Blasing delivers a tactical masterclass on the human capabilities that shape real outcomes, including:

• Foundation of Success: How learning, character, and integrity form the bedrock of long-term achievement.
• Psychological Agility: Emotional intelligence, bias awareness, and effective decision-making under pressure.
• Organizational Credibility: Navigating professional behavior, influence, and credibility within complex organizations.
• The Changing Workplace: Continuous skill building, soft skills, and cognitive agility for a shifting landscape.
• Leadership and Transitions: Navigating job transitions, career inflection points, and high-impact leadership roles.
• Resilient Growth: Managing yourself and others through uncertainty, conflict, and professional growth.

...and much more!

Designed for emerging professionals, experienced leaders, and anyone seeking clarity in an increasingly noisy career landscape, General Career Intelligence offers a clear, practical roadmap for building a career with purpose, resilience, and impact.

Ray Blasing is an engineering leader, technologist, inventor, and serial entrepreneur. His expansive career charts a course from spacecraft antenna engineering to spearheading the development of the now-ubiquitous millimeter wave full-body scanner, a familiar security fixture at airports worldwide. Awarded more than 40 patents, Ray's work spans industries and reflects a lifelong dedication to innovation. His expertise in founding and leading tech startups, mentoring and coaching diverse teams, and navigating the intricacies of space, military, commercial, and consumer electronics provides him with profound insights into the domains of engineering innovation, product development, and high-tech leadership.

Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki's Remarkable People podcast. He is an executive fellow of the Haas School of Business (UC Berkeley), and adjunct professor of the University of New South Wales. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He has written Wise Guy, The Art of the Start 2.0, The Art of Social Media, Enchantment, and eleven other books. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.