Generation Entrepreneur: Shape Today's Business Reality, Create Tomorrow's Wealth, Do Your Own Thing

Crainer and Dearlove, UK media consultants and editors of the Financial Times handbook of management , examine "the new wealth-creators and shapers of business." Employing a breezy style and chapter titles like "outsider's paradise," "Pez heads," and "e pig," their handbook both a how-to and also a guide for managers of "gen e" employees posits that what began in the entrepreneurial melting pot of Silicon Valley as a dream for a select few has become a worldwide phenomenon in which creating a fabulously successful business is the spirit of the age. They look at the rise of this wired new generation, how its attitudes differ from those who came before, and why it's bad news for traditional corporations. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Forget raising hell—raise capital instead.

Generation X was a demographic convenience, a neat label. Generation entrepreneur is reality; a movement of minds and bodies to the new rhythm of commerce. The new generation think differently about business. They are making connections that no one has thought of before. The change is evident even to the naked eye. In business, grey hair and conservative suits used to be compulsory. Button-down constraint was the order of the corporate day. Now fresh-faced entrepreneurs in combat pants stare out from countless business magazines. They don't conform. They have no need to belong. And, they ar wildly successful.

The men and women who are the new wealth-creators and shapers of business are generation entrepreneur. This new breed of entrepreneurs think differently about life in general—and business in particular. They are the new generation of e-literate, entrepreneurial managers and knowledge workers and they are unlike anything that came before.

Most people have heard of gen e's big hitters: thirty-somethings like Michael Dell, founder of Dell Corporation, and Jeff Bezos, founder of Amazon; and twenty-somethings like the co-founder of Netscape, Marc Andreessen. This is just the tip of the iceberg—and it's an iceberg that is sinking old-style corporations.

Generation Entrepreneur takes the opportunity to define the moment and envisage the future. It examines generation e from every angle: Who are generation entrepreneur? What are their values? Is loyalty really dead? How do generation entrepreneurs balance their work and life? What are the implications for corporations? Where are the hotbeds of activity? What drives these people and what are their characteristics?

Corporate man died out in the downsizing age. The Yuppies look neanderthal by comparison. Generation entrepreneur is running the show now—and making up the new rules of business as it goes along.

Meet the new wealth creators. Read the handbook for the new business generation.