Synopsis
The one book every parent, educator, coach, and youth worker should read. Over 100,000 adults have benefitted from Tim Elmore's insights in this landmark book, which has been updated and expanded to include new research, stories, practical solutions, and two bonus chapters to help adults connect with today's teens and young adults.
Generation iY helps adults:
- Guide unprepared adolescents and at-risk kids to productive adulthood
- Guide them toward real success instead of superficial "self-esteem"
- Adopt education strategies that engage (instead of bore) an "I" generation
- Employ their strengths and work with their weaknesses on the job
- Understand the generation following Millennials: Generation Z
It is no longer accurate to refer to Generation Y as one collective demographic. The Millennials born after 1990 are a whole new batch of students. We call them Generation iY because their life is dominated by the iPhone, the iPod, iTunes, etc. They've been identified as the Digital Generation, Mosaics, Techies, Millennials and Screenagers. They are the talk of Human Resource professionals and newspaper journalists, they are the prize of their parents, and they are the market share every retailer covets. They are the kids born between 1990 and 2002 and are part of the largest generation in our history. The older you are, the more you'll feel like an immigrant among natives with this new generation. They've shifted from our Gutenberg era into their own Google era. Their bias is for action and interaction. We have the privilege of shaping their future.
Review
"A timely and perceptive study... more importantly, a must-read guide for parents, mentors and teachers... a valuable and wise resource."- Dr. Mark Bauerlein Writer, The Wall Street Journal * Faculty, Emory University * Author, The Dumbest Generation
"This book is long overdue. Tim Elmore's work is groundbreaking in that he not only provides us current research on the latest batch of kids today, but practical solutions to their greatest challenges...This resource will help you to rethink the way you lead young people and help them grow up in the process. I recommend this book to any adult who cares about the future of our world."- John C. Maxwell, Speaker and Best-selling Author
"In my experience as a mother and senior corporate executive, I know the importance of bringing along the next generation of leaders. Dr. Tim Elmore outlines a solid plan of action. To date I have not found another book that equips a parent, employer, or educator to accomplish this task. This one gets it done! A must read for anyone in the position of growing future leaders."- Tami Heim · Mother of a 23-year-old daughter, Former President, Borders Inc.
"Having served in education for decades, I believe the need has never been greater for teachers and parents to understand this generation of students. The Nebraska Department of Education, the schools and students in the state of Nebraska have benefited greatly from Dr. Elmore's ideas. I consider this book a must-read for teachers or administrators. The work that Tim and his team at Growing Leaders do is essential as we continue to transform education to meet the needs of students and of the workforce in the future."- Rich Katt · State Director, Nebraska Career Education
"Those adults blessed with the privilege of programming for our next generation of leaders should read this book right now! Dr. Tim Elmore's research into the iY phenomenon provides insightful information that explains why many young adults are struggling with their transition to adulthood, as well as offers strategies to help them acquire the necessary tools for success."- Joseph R. Castiglione · Vice President for Intercollegiate Athletics, University of Oklahoma
"I have admired the work of Tim Elmore and his passion to train future leaders. He has incredible insights into the unique challenges of the iY generation and we've benefited from them at the University of Alabama. This book will help you understand their worldview and how they live, think, and learn. If you are a teacher, parent, coach, youth worker or employer, this is a must-read for you. Tim's honest approach will help identify alarming concerns with practical solutions."- Kevin Almond · Senior Associate Athletics Director - Support Services University of Alabama
"Dr. Elmore has committed a lifetime to the development of young leaders. His recent work, Generation iY, is both profound and thought-provoking. Tim challenges all of us to be more engaged with the youth of our world to produce a fulfilling future, not only for their generation but for generations to come."- Dr. John Green · Former Area Superintendent, Gwinnett County Public Schools
"Tim Elmore helps us understand what young people need today--from parents, teachers, coaches and employers. This book will reveal what we must avoid and what we must embrace to enable our children to become little leaders that mature into adult leaders."- Jo Kirchner · President and CEO, Primrose School Franchising Company
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