Generation Y and the New Rules of Management

Generation Y has vastly different demands, expectations, and motivations than the generations that came before them. The old rules of management are no longer effective, and the best leaders are embracing the change. They're focused on finding out what makes Generation Y tick and creating a new set of rules to attract, retain, manage, and motivate this new generation of talent.

Leadership IQ has taught the techniques behind Generation Y and the New Rules of Management to thousands of companies around the world through our seminars and webinars. We've seen individual leaders and entire organizations transform the approach they take with their Generation Y employees to achieve remarkable results in very little time. And now, with the specific management techniques outlined in this book, you can too.

MARK MURPHY is the Chairman and CEO of Leadership IQ, a top-rated management training company whose clients include Microsoft, IBM, GE, Mastercard, Merck, AstraZeneca, MD Anderson Cancer Center, and hundreds more. Mark s groundbreaking management work has appeared in Fortune, Forbes, Business Week, Investor s Business Daily, The Washington Post, The Los Angeles Times, and many more. He has also appeared on ABC s 20/20, CBS News, Fox Business News, and NPR.

ANDREA BURGIO-MURPHY, PH.D. is Vice-Chairman of Leadership IQ. A well-known clinical psychologist, Dr. Murphy has also served as adjunct faculty at George Washington University and has presented to more than a hundred groups in corporate, academic, and private settings.