Generation Y comprises the highly influential segment of the population born between 1978 and 1994. Creative, demanding, confident and ambitious, they are the future of our workforce. Brilliant as they are, they are proving increasingly difficult to manage.

The problem: you can't manage a generation you don't understand.

In this groundbreaking book, Peter Sheahan gives you the understanding you need by providing unique insight into the Generation Y mindset. In a straightforward, accessible style he unlocks the secrets to hiring, inspiring and most importantly retaining this emerging generation.

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