Generation Why Not??: 7 Principles to a Purposeful Business and Life, Driven by Attitude, Not Age

Join the ranks of Generation Why Not?®—a generation driven by attitude rather than age—to reach your dreams and goals in business and life.

Generation Why Not?® lays out 7 Principles that many highly successful people hold as their core beliefs about business and life. They know it’s not about your age, your gender, or your background—it’s about your attitude.

Through personal interviews with and observations of a diverse community of individuals ranging from multi-millionaire CEOs, to octogenarians starting new careers, to second and third do-overs, to young adults reinventing the world, author Ruth Klein offers insights and practical applications you can start using to begin to see your life and work through a new lens—one of clarity and purpose. 

Once you’ve embraced the tools of Generation Why Not?®, you’ll no longer adhere to “I have to see it to believe it.” First, you’ll believe it—and then everyone will see it.

Ruth Klein is an author, speaker, and influencer branding coach for leaders, authors, CEOs and entrepreneurs. She has appeared in O: The Oprah Magazine, The Wall Street Journal, Washington Post, Reader’s Digest, Women’s Day, Woman’s World, Prevention, CNBC, FOX, CBS, ABC, NBC as well as dozens of other media.

Ruth works with experts, conscious leaders, and c-suite executives to help them become highly visible as thought leaders in their industry. She helps them create lucrative businesses, powerful personal brands and successful influencer brands, by honing their message and communicating it through strategic branding, relationship marketing, soul-centered content, books, speeches and sponsorships.

Ruth’s clients add multi-six and seven figures to their business or company; host PBS specials; are high five-figure international speakers; receive over a hundred media pick-ups with one press release, become best-selling authors, and have even become a $500-million-dollar business brand.

Ruth has raised funds or volunteered for non-profits since third grade! She holds Masters Degrees in Clinical Psychology & Spiritual Psychology, and has penned six books, many of which are bestselling, notably, Time Management Secrets for Working Women; The De-Stress Diva’s Guide to Life; Manage Your Time/Market Your Business and The Everything Guide to Being a Sales Rep.

Ruth has been a television spokesperson brand influencer for AT&T, AOL Online, Food Saver, 3M and many other top business brands.