The Generative AI Impact: Reframing Innovation in Society 5.0 (Emerald Studies in Sustainable Innovation Management)

Society 5.0 is a concept that focuses on innovation and the creation of adaptable products and services. Integrating technology within society is crucial for the future, and the need to broaden the understanding of Industry 4.0 outcomes can be addressed by integrating them into the Society 5.0 paradigm.

The book shows how Society 5.0 aims to create a human-centric society where technological development is accessible to all. Industry 4.0 technologies play an active role in daily life, industry, healthcare, and other areas, promoting progress, technological advancement, and individual wellbeing. The European Commission supports this human-centred perspective in its Horizon Europe research and innovation program.

The series “Emerald Studies in Sustainable Innovation Management” explores the advancements of innovation management in turbulent times, with special attention to the transition towards a sustainable economy. The practice of innovation management is evolving rapidly, as a consequence of positive phenomena, such as digitalization and the green transition, and negative ones, such as crises and global emergencies.

Antonio Crupi, Assistant Professor, Department of Economics, University of Messina, Italy.

Luca Marinelli, Assistant Professor, Department of Management, Marche Polytechnic University, Italy.

Emanuele Cacciatore, Head of Group Digital Offering and Go-to-Market, Engineering Ingegneria Informatica Spa.