Synopsis
A modern day parable teaching the joy of generosity, service, and relationships. In the tradition of the best-seller The One Minute Manager, authors Ken Blanchard and fast-food entrepreneur S. Truett Cathy (Chic-Fil-A) create a parable that demonstrates the virtues of generosity. The Broker is a young man on the way up the corporate ladder who has found a niche for making money through high-tech investing. His imposing home, his chauffeur-driven limousine, his deep-sea fishing boat, and his rubbing shoulders with leading New York executives create the illusion of success, yet deep inside he is restless and feels insignificant. He reads an article about The Executive, the CEO of a very large and successful company, who claims the greatest joy in his life is his ability to give to others. This piques The Broker's curiosity. He thinks he might get a competitive edge by meeting with The Executive. The Broker is impressed by all the antique and collector automobiles in the first floor lobby of The Executive's office building. 'He must really worship cars,' he tells The Assistant. 'Not at all,' The Assistant says. 'He displays these extraordinary machines to inspire us--to remind us that each of us is unique.' The Broker's worldview continues to be shaken and turned upside down as he talks to The Executive and hears the principles that form his life. The Executive describes the plan he has developed that turns giving into a tremendous pleasure. He calls it The Generosity Factor--a way to give time, talent, treasure, and touch to those in need. The advice The Broker receives and the relationship he develops with The Executive provide a pleasant surprise and a unique twist on what it means to truly succeed--whether in business, at home, or in life.
About the Authors
Ken Blanchard is the coauthor of a number of bestselling books, including The One Minute Manager, which has sold more than 12 million copies. He is a much-sought-after consultant and speaker whose company trains Fortune 500 companies around the world on the principles of leadership and management. SPANISH BIO: Ken Blanchard es coautor y autor de varios libros exitos de libreria con ventas de mas de 18 millones, entre ellos se encuentra, Factor Generosidad. Ademas de ser un cotizado conferenciante y asesor, es socio fundador de las 'Empresas Ken Blanchard', las cuales ensenan principios de liderazgo y directiva a companias Fortune 500 alrededor del mundo.
S. Truett Cathy is the founder and chairman of Chic-fil-A, a successful chain of quick service restaurants with more than 1400 locations. He is also the founder of the WinShape Centre Scholarship Program. SPANISH BIO: S. Truett Cathy es el fundador y presidente de Chick-fil-A, una cadena nacional de restaurantes de comida rapida que ofrece platos preparados con pollo; es tambien de la fundacion WinShape Centre Foundation, una organizacion de caridad al servico de los jovenes. Es autor de Eat More Chikin: Inspire More People (coman mas pollo: inspiren a mas personas).
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