What's in It for Them?: 9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want

When everyone around you is asking What’s in it for me?, Joe Polish—“the most connected person on the planet”—offers one simple question to change the conversation.

There’s no shortage of networking and entrepreneurship advice in books and on social media in today’s world—but it’s harder than ever to know what’s authentic. To make matters worse, taking the wrong advice can result in superficial connections, transactional relationships, and unsatisfying interactions with others without any real rapport.

Fortunately, as entrepreneur and marketer extraordinaire Joe Polish has discovered, there’s a simple (though sometimes not easy) way out that begins with one question: “What’s in it for them?”

In What’s in It for Them?, Polish faces the problem of personal and professional disconnection head-on, offering entrepreneurs a heart- and mind-expanding guide on how to:

· Deepen rapport and connect with others by identifying and reducing their suffering
· Update Dale Carnegie’s insights to win the right friends and influence the right people
· Overcome others’ intimidation tactics to find true appreciation in relationships
· Build character for better results than capabilities can ever give on their own
· Use basic marketing principles to find true love
· Protect your efforts from the “takers” of the world

And much more—all to help the givers of the world thrive in business without neglecting their relationships.

Early in life, Joe Polish’s struggles with trauma and addiction led him to a disconnected life. After getting sober in recovery, he spent years developing his genuine and generous approach to building rapport and transformed from a dead broke carpet cleaner to being dubbed “the most connected person on the planet” for his work with Genius Network, one of the world’s most impactful networking groups for high-achieving entrepreneurs.

After 30 years of putting his own advice into practice, Polish now speaks to audiences all around the world and is surrounded by business leaders and billionaires he calls friends. In What’s in It for Them?, he explains his one-of-a-kind approach to rapport-building he used to get there—and offers a few cautionary tales along the way.
 

Joe Polish is the Founder of Genius Network, one of the highest-level groups in the world for entrepreneurs. He curates the Annual Genius Network Event, Genius Network ($25,000), and 100k ($100,000), all three groups being home to some of the most successful entrepreneurs alive, and is considered one of the most influential connectors in the world.

Joe has also helped build thousands of businesses and generated hundreds of millions of dollars for his clients. He has been featured in INC, Fortune, Forbes, Success, U.S. News & World Report, among others, and has spoken at Stanford University. Joe also hosts three of the top-ranked marketing and business podcasts on iTunes, including iLoveMarketing, 10xTalk, and GeniusNetwork. He's also changed the lives of many others through his charitable causes, including The Make-A-Wish Foundation, Artists for Addicts, Genius Recovery, and JoeVolunteer.com, as well as being the single largest contributor to Sir Richard Branson's charity, Virgin Unite.

His documentary CONNECTED: The Joe Polish Story premiered at the historic TCL Chinese Theatre (formerly Mann's Chinese Theatre), and his documentary Black Star won the Audience Choice Award at the Sedona Film Festival. Joe's mission with entrepreneurs and Genius Network is "to build a better entrepreneur," and his mission with Genius Recovery is "to change the global conversation of how people view and treat addicts with compassion instead of judgment and to find the best forms of treatment that has efficacy and share those with the world."