This volume presents a range of academic approaches to genre emergence which is representative of the currently ongoing research, while retaining a common methodological core. The articles presented here use methods from text linguistics, conversation analysis, literary studies and media linguistics. Different driving forces of genre emergence are identified, e.g. function, communication form and culture. This book also aims to cover the emergence of many different genres: It includes chapters on newspaper and magazine genres, readers’ comments, print advertisements, TV news shows and sitcom series, Wutreden, shitstorms, weblogs and erotic romance novels.

About the Author

Alexander Brock is a professor of linguistics at the English department of Halle University. His research interests include text linguistics, pragmatics, humour studies and media linguistics.

Jana Pflaeging is a PhD candidate at the Chair of English and Applied Linguistics at Salzburg University. Her research interests are in multimodal genre studies and media/text linguistics. She also enjoys visualising linguistic theories.

Peter Schildhauer is a lecturer of Teaching English as a Foreign Language / English Linguistics at Bielefeld University. His research interests include media linguistics and the interaction in EFL classrooms.

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