The Gentleman's Handbook: The Essential Guide to Being a Man

All you need to know about living the gentleman's lifestyle. There's never been a tougher time to be a gentleman. In addition to the general vulgarity of the modern world, he has to contend with all manner of things: the challenges of social media, the practicalities of being metrosexual and still taken seriously at work, and juggling his finances in these cash-strapped times. Or does he? Who is this man who is seen slipping with ease between the office and the smartest parties, dressed in the most elegant clothes, oozing charisma and cool? Why, he is a man of style and taste. Let Alfred show you the way with advice and tips on topics ranging from grooming and fashion to getting ahead at work, romancing in the digital world, and entertaining with style and panache. Following the success of his first book, The Gentleman's Guide to Cocktails, Alfred presents a funny and clever guide for today's world inspired by the finest gentlemen of all time.

Alfred Tong is a journalist, trend forecaster, and brand consultant. He has consulted for American Express, Ralph Lauren, Nike, and Thomas Pink, briefing their PR, design, and marketing teams on shifts in male lifestyles, street style, and the future of luxury. Jack Hughes works extensively across Europe, with his work regularly appearing in the Telegraph, Time Out, and other leading publications.