To the public he's a gentle, modest, yet secure and purposeful man. Inside the walls of Polo Ralph Lauren, though, he was long seen by some as a narcissist, an insecure ditherer, and, at times, a rampaging tyrant.

Michael Gross, author of the bestsellers Model and 740 Park, lays bare the truths of this fashion emperor's rise, and reveals not only the secrets of his meteoric success in marketing our shared fantasies, but also a widely unknown side that's behind the designer’s chic fa�ade.

About the Author

Michael Gross is the New York Times bestselling author of Model: The Ugly Business of Beautiful Women; 740 Park: The Story of the World’s Richest Apartment Building; and House of Outrageous Fortune: Fifteen Central Park West, the World’s Most Powerful Address. He is the editor-at-large of Palmer: The Palm Beach Reader, and has written for publications around the world, including the New York Times, New York, GQ, Esquire, Vanity Fair, Air Mail and The Daily Beast. He lives in New York City

(mgross.com)

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