The Geopolitical Economy of Esports (Routledge Research in Sport, Culture and Society)

This book adds a new dimension to our understanding of the global esports industry by examining its significance in the context of global geopolitics and economics.

As perhaps the most rapidly growing sector of the sports and entertainment industry worldwide, esports is now both a glittering prize and a powerful tool for sporting organisations, international business, and national and regional governments, and this book critically examines its transformative potential and structural complexities. Presenting a series of contemporary case studies alongside evidence-based analysis, the book examines how esports intersect with global economic, political, cultural, and organisational dynamics. This book moves beyond abstract theories to provide powerful insights, from both industry professionals and academics, into the roles and functions of esports within global power structures. It explores key themes in geopolitical economy - including global economic interests, soft power, cultural diplomacy, organisational strategy, and socio-political dynamics – and in sport and gaming studies, including the rapid development of esports in the MENA region, driven by strategic investment from countries like Saudi Arabia; the current dominance of esports in North America and Asia founded on more advanced ecosystems, innovation and leadership; and regulatory and cultural debates in Europe.

Showcasing cutting-edge research and the most important current debates, topics and issues, this book is essential reading for anybody with an interest in esports, gaming, the politics or economics of sport, geopolitics, diplomacy or international business.

Simon Chadwick is Professor of AfroEurasian Sport at Emlyon Business School, China.

Yue Meng-Lewis is Senior Lecturer/Associate Professor in Digital Marketing at the Open University, UK.

Donna Wong is Senior Lecturer in Sport Management at Keele University, UK.

Paul Widdop is Reader in Sport Business at Manchester Metropolitan University, UK.