Tudo muda. E estamos numa mudan�a profunda mergulhando na Era Digital.
As empresas, a economia, a sociedade e at� n�s como indiv�duos estamos a mudar (ou dever�amos estar).
Gerir na Era Digital � um novo desafio para empres�rios, gestores, marketeers, economistas, pol�ticos… O impacto da mudan�a � t�o grande que ningu�m fica de fora. A comunica��o est� no epicentro destas altera��es, obrigando a uma revis�o profunda dos modelos de neg�cio da ind�stria dos Media e tamb�m de outras ind�strias. A tecnologia, por sua vez, � o grande motor desta nova Era e, mais do que nunca, o papel principal ser� dos l�deres e das suas equipas. Hoje, qualquer cidad�o fala para o mundo, questiona-o e exige. Este livro retrata o que mudou, os caminhos que est�o a ser tra�ados pelos gigantes mundiais e clarifica os novos desafios que enfrentamos.

About the Author

Country Manager da ag�ncia de inova��o faberNovel. Coordenador da P�s-Gradua��o em Marketing Digital e Media Sociais no ISLA-Laureate International Universities. De 2008 a Fevereiro de 2012 dirigiu a Unidade de Neg�cio Multim�dia do grupo Controlinveste e anteriormente esteve mais de oito anos a gerir a unidade de neg�cios de Internet do grupo Cofina Media (onde viabilizou economicamente todos os projetos digitais). Entre 1997 e 2002, foi consultor do secret�rio de Estado da Comunica��o Social para a �rea digital. Fundou, em 1995, o site A Telefonia Virtual, que durante os sete anos de exist�ncia foi a refer�ncia na ind�stria de R�dio em Portugal. Licenciou-se em Economia na Universidade Cat�lica de Lisboa, onde tamb�m concluiu um curso avan�ado de Gest�o de Empresas Tecnol�gicas e uma p�s-gradua��o em Gest�o de Media e Entretenimento. Linkedin: www.linkedin.com/in/nunoribeiro

"About this title" may belong to another edition of this title.

Store Description

SuperBookDeals.com is your top source for finding new books at the absolute lowest prices, guaranteed ! We offer big discounts - everyday - on millions of titles in virtually any category, from Architecture to Zoology -- and everything in between. Discover great deals and super-savings, on professional books, text book titles, the newest computer guides, or your favorite fiction authors. You'll find it all - at HUGE SAVINGS - at SuperBookDeals. Browse through our complete online product catalog today. Serving customers around the world for years, we help thousands find just the books they're looking for -- at incredibly low, bargain prices.

Visit Seller's Storefront

Seller's business information

Expert Trading Limited
9220 Rumsey Road, Suite 101, Columbia, MD, 21045, U.S.A.

Sale & Shipping Terms

Terms of Sale

Company Name: GreatBookPrices
Legal Entity: Expert Trading, LLC
Address: 9220 Rumsey Road, Ste 101, Columbia MD 21046
Email address: CustomerService@SuperBookDeals.com
Phone number: 410-964-0026
consumer complaints can be addressed to address above
Registration #: 52-1713923
Authorized representative: Danielle Hainsey

Shipping Terms

Internal processing of your order will take about 1-2 business days. Please allow an additional 4-14 business days for Media Mail delivery. We have multiple ship-from locations - MD,IL,NJ,UK,IN,NV,TN & GA

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	8 to 14 business days	5 to 14 business days
First item	US$ 2.64	US$ 2.64

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.