You Get The Agency You Deserve: 20 Practical and Emotional Lessons to Maximize Your Agency and Partner Relationship

Amazon #1 Bestseller in Marketing and Communications

2023 Goody Business Book Award Finalist in Leadership-Think Differently. Featured in Ad Age, Association of National Advertisers, and Kirkus Reviews

“Many executives want to have a more productive relationship with their agency, but don’t know where to start. This book provides practical take-home value to get you started.” — Ellie Doty, CMO of Dolphin Entertainment and former CMO of Burger King and Chili’s

Throughout his career as one of the most respected leaders in the advertising and marketing world, leading agency CEO Jared Belsky has been known for the results his teams produce and the strong bonds he builds with his clients. So, what’s his secret?

In You Get The Agency You Deserve, Belsky, who is also the author of The Great Client Partner, outlines twenty practical and emotional lessons for clients to get the most out of their agency partnerships. His real-world knowledge is outlined in useful, bite-size chapters that will lead not just to mutual trust and better communication, but also more successful campaigns and an increased bottom line.

• Provide effective feedback to your agency team
• Set clear expectations and goals that will produce better work and results
• Better motivate team members by communicating with confidence, candor, and optimism
• Realize the best path for navigating conflict is not a divorce, but rather improving the relationship

Jared Belsky has been in the driver’s seat as CEO and co-founder of Arcadia, a digital marketing and analytics agency, and former CEO of 360i. Future clients and agency leaders will do well to adhere to the counsel he’s developed after 20 years of leadership experience with some of the nation’s most successful agencies and brands.

Jared Belsky is the CEO and Co-Founder of Acadia, a powerhouse digital marketing and analytics agency. Before co-founding Acadia with Sean Belnick, Belsky was the CEO of 360i, one of the top advertising and marketing agencies in the U.S.

Throughout his career as one of the most respected leaders in the industry, he has focused on one skill above all else that has helped him build string relationships between the agencies he manages and the clients with whom they partner—trust. Both of his books, You Get the Agency You Deserve and The Great Client Partner, explore themes of principled negotiating, active listening, collaborative thinking, honesty, and kindness as critical soft skills that are at the center of successful partnerships.

Belsky lives in Atlanta with his wife Jeanine and children Avner and Alex.