You Get the Agency You Deserve : 20 Practical and Emotional Lessons to Maximize Your Agency and Partner Relationship
Language: English
Published by Ripples Media LLC Aug 2023, 2023
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
US$ 54.58
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Add to basketItem description from seller
Neuware - Featured in Ad Age, Association of National Advertisers, and Kirkus Reviews 'Many executives want to have a more productive relationship with their agency, but don't know where to start. This book provides practical take-home value to get you started.' - Ellie Doty, CMO of Dolphin Entertainment and former CMO of Burger King and Chili'sThroughout his career as one of the most respected leaders in the advertising and marketing world, leading agency CEO Jared Belsky has been known for the results his teams produce and the strong bonds he builds with his clients. So, what's his secret In You Get The Agency You Deserve, Belsky, who is also the author of The Great Client Partner, outlines twenty practical and emotional lessons for clients to get the most out of their agency partnerships. His real-world knowledge is outlined in useful, bite-size chapters that will lead not just to mutual trust and better communication, but also more successful campaigns and an increased bottom line. - Provide effective feedback to your team- Set clear expectations and goals that will produce better work and results- Better motivate team members by communicating with confidence, candor, and optimism - realize the best path for navigating conflict is not a divorce, but rather improving the relationshipJared Belsky has been in the driver's seat as CEO and co-founder of Arcadia, a digital marketing and analytics agency, and former CEO of 360i. Future clients and agency leaders will do well to adhere to the counsel he's developed after 20 years of leadership experience with some of the nation's most successful agencies and brands. …
Seller Inventory # 9798988270614
- Title
- You Get the Agency You Deserve : 20 Practical and Emotional Lessons to Maximize Your Agency and Partner Relationship
- Author
- Jared Belsky
- Publisher
- Ripples Media LLC Aug 2023
- Publication year
- 2023
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 13
- 9798988270614
- Item weight
- 286 grams
- Dimensions
- 216x140x13 mm
Why is this? First, leaders on the client side are rarely forced to be great clients because of a complicated power dynamic, and a lack of clarity around why it would even be worth the time invested. Secondly, there is little to no coaching or teaching around how to be a great client.
What if the people hiring agencies, consultancies, and even freelancers were more curious as to how to be the best possible client and reap the rewards of that excellence? What if there were some practical ways to help them?
In You Get The Agency You Deserve, Jared Belsky outlines twenty practical and emotional lessons to help clients get the most out of their agency partnership. Belsky's perspectives will not only lead to mutual trust and better communication with agency partners-they will lead to more successful campaigns that will help your company's bottom line.
After reading You Get the Agency You Deserve, you'll be equipped to:
- Provide effective feedback to your team
- Set clear expectations and goals that will produce better work and results
- Better motivate team members by communicating with confidence, candor, and optimism
- realize the best path for navigating conflict is not a divorce, but rather improving the relationship
Belsky's expertise comes from 20 years of leading some of the nation's most successful digital agencies, as the CEO now at Acadia and previously at 360i. He has also managed the integrated media budget for Coca-Cola's Fanta brand, giving him a unique perspective with experience on both the client and agency side.
Whether you're the chief marketing officer of a Fortune 500 company who wants to be a more effective client for your agency partner, or whether you want to establish better communication with your team, this book will provide critical insights to inspire better work.
"Synopsis" may belong to another edition of this title.
About the Author
Throughout his career as one of the most respected leaders in the industry, he has focused on one skill above all else that has helped him build string relationships between the agencies he manages and the clients with whom they partner—trust. Both of his books, You Get the Agency You Deserve and The Great Client Partner, explore themes of principled negotiating, active listening, collaborative thinking, honesty, and kindness as critical soft skills that are at the center of successful partnerships.
Belsky lives in Atlanta with his wife Jeanine and children Avner and Alex.
"About the title" may belong to another edition of this title.
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