Get into Bed with Google: Top Ranking Search Optimisation Techniques

It's all very well having a stunning website, but what if browsers can't find you? What if you're not visible on the main search engines, and on Google in particular? Making your site Google friendly or employing SEO should be a priority because if you don't rank on those results you may as well not have a website at all - it's that serious. Get into bed with Google can help you optimise your website. The 52 brilliant ideas contained within are canny and quick fixes that should result in immediate benefits to your site. This second edition of the bestselling Get into bed with Google contains new material on social networks and Google analytics that will catapult readers' websites to the top of search results pages. Simply brilliant.

Jon Smith was part of the start-up team for Amazon.co.uk, Kitbag.com and The Florist Exchange. As a consultant for the venture capital firm Chase Episode 1, he was tasked with improving and researching business plans submitted by companies looking for investment. Since 2003 Jon has been managing director of Inpress, an organisation set up to provide sales, marketing and technical support to independent publishers for which he received three years funding from Arts Council England. Jon is also the author of Smarter business start-ups (978 1 904902 26 3) and Web sites that work (978 1 904902 18 8) both available in the 52 Brilliant Ideas series.