They Just Don't Get It! : Changing Resistance into Understanding

You have a great idea. It is so obviously great that you’re hardly going to have to explain it to people. They’ll see it right away, just like you did. You’re excited. You want to get going. You start telling people about it, people whose help you need to make the idea work. And: blank looks. “Dumb” questions. Resistance. They just don’t get it. How is this possible? And how do you get them to get it?

They Just Don’t Get It lays out five keys to solving this common dilemma. With step-by-step guidance, Leslie Yerkes and Randy Martin help us let go, step back, and figure out exactly why others don’t see our ideas the way we do. Through their process, we'll build mutual understanding and shared commitment. And we may even make our own ideas even better.

This delightful little book will teach you to become a better communicator of ideas and an inspired motivator of people, both personally and professionally.

One thing you can say about Leslie Yerkes is that she gets it. Another thing you can say is that she knows how to make sure thatyou get it. In her job as an organizational development/ change management consultant, Leslie has helped thousands to get it and to learn how to make sure that those
around them get it, too. A graduate of Wittenberg University and Case Western Reserve University, Leslie is the founder of Catalyst Consulting Group, Inc. in Cleveland, Ohio. She has taught at John Carroll University, Baldwin Wallace
College, and is on the faculty at the Weatherhead Dively Center for Executive Education.
For six months, Randy didn’t get the concept of this book. But Leslie continued in a gentle, non-threatening
way until one day, voilá, he got it! Randy attended Northwestern University and has a degree in television producing and directing from Milwaukee Area Technical College. He spent more than twenty years in broadcast television, garnering nearly a dozen Emmys and a CEN Award. He spent seven years with PM Magazine in Cleveland as producer, director, and executive producer. In 1985, Martin changed careers and started the award-winning martin DESIGN, a marketing/advertising firm that “Reframes people’s thoughts and makes them powerful, profitable, and enlightening.” His clients have included: Stop-n-Shop Supermarkets, Tony Roma’s, Focus Four, The Cleveland Growth Association, The Cleveland Ballet, Reflections Interior Design, and Catalyst Consulting Group.
Ben Dewey is a freelance illustrator and graduate of The Cleveland Institute of Art (CIA). He is the recipient of CIA’s Mary C. Page Traveling Schol- arship (for the top painting student of the year) and the Sue Wall Painting Scholarship. His Bachelor of Fine Arts project on legendary blues guitarist Roscoe Porter earned him a spot in the Top Twenty Final Presentation, a prestigious evaluation and award. Dewey has been drawing since child-
hood and playing electric and slide guitar since the age of thirteen. He has created band performance posters for the tours of several national recording artists and currently plays guitar with several groups in the Cleveland area while pursing a career in the comics industry.
He is the author of the soon-to-be-released single, “Moonshine Boys.”