Don't Get Duped

Larry M. Forness

ISBN 10: 1573929220 / ISBN 13: 9781573929226

Published by Prometheus Books, US, 2001

About this Item

The information in this book could save you money, frustration, embarrassment, and disappointment. It could even save your life! People annually spend billions of pounds Chr(45) needlessly - on vitamins, minerals, herbal concoctions, ergogenic aids, fitness equipment and apparel, and alternative health-care treatments. Dr Larry M. Forness provides the critical tools to help you evaluate the many health-care and fitness services and products available today. Using actual ads as examples, Forness presents the best ways to keep from ever being duped again by an industry that is rife with deception and ignorance, and also includes specific tips from industry "insiders". The ultimate goal is to make you self-sufficient in appraising industry hype, and to give you the criteria to test real-world results against marketing claims. By judicious use of VIPs - Very Important Points - and concise checklists throughout the book, readers are given the most important facts in a readily usable form.Topics covered include the real meaning of "scientifically proven"; methods for quantitatively analysing such claims as "more energy" and "improved strength"; fad diets; fitness equipment; ageing remedies; abuse of the labels "certified", "registered", and "licensed"; plus an extremely useful glossary. Before you begin yet another weight-loss or fitness program or buy some new health-care product, you owe it to yourself to read what Dr Forness has to say.

Seller Inventory # LU-9781573929226

Bibliographic Details

• Title: Don't Get Duped
• Publisher: Prometheus Books, US
• Publication Date: 2001
• Language: English
• ISBN 10: 1573929220
• ISBN 13: 9781573929226
• Binding: Paperback
• Condition: New

About this title

Synopsis

In the health and fitness industry truth is a scarce commodity, charges Dr. Larry M. Forness. American consumers, exposed to a daily barrage of hype and misinformation about all the products and services that claim to make them healthier and more attractive, annually spend forty billion dollars needlessly on a cornucopia of vitamins, minerals, herbal supplements, ergogenic aids, fitness equipment, and alternative healthcare treatments. In this "survival manual," Forness's goal is to teach consumers the critical tools to make them more knowledgeable about these questionable items.


The topics covered include the real meaning of ôscientifically proven," methods for quantitatively analyzing such claims as "more energy" and "improved strength," alternative healthcare treatments vs. hard science, fad diets, aging remedies, abuse of the labels "certified" and "licensed," plus an extremely useful glossary explaining commonly used marketing terms. To reinforce his message, Forness has originated the "Bozo du Jour Award," bestowed on various individuals, groups, or companies that have created or participated in misleading advertising, or have done something that could harm consumers.


Before you begin yet another weight loss or fitness program or buy the next healthcare product, you owe it to yourself to read what Dr. Forness has to say.

About the Author

Dr. Larry M. Forness is the founder of the National Center for Sports Medicine and is currently Adjunct Professor of Public Health at American Military University.