Synopsis
The book is a compilation of remarkable and often amusing series of universal insights into what works and what doesn't work in the art of doing business in the global economy. The title comes from a Hindu proverb about a frog and his need to see more of the world than just the narrow confines of the well in which he lives. Refreshingly, this is not a "how-to textbook." The author combines entertaining stories from his own experience with words of hard-earned wisdom from exclusive interviews with a star-studded list of business leaders. Subroto Bagchi, co-founder of MindTree Consulting, Dr. Sridhar Mitta of e4e, Ajay Kela of Symphony Services and others talk candidly about what works today and what doesn't. These senior executives and contributions from a wide range of junior professionals, most of them working in India's IT industry, provide valuable new advice on how to deal with Americans, how to do better in business, and, essentially, how to do better in life. There is even a chapter aimed at students, outlining how to use some of the book's insights to help them land a great job. About The Author: Chuck Boyer was Manager of IBM's Corporate Publications Department, Armonk, New York, responsible for the annual report and other stockholder publications (circulation 2 million) until the mid 1990s. At the same time he was Editor of IBM's 60-year-old THINK magazine (circulation 360,000), and manager of the company's Management Report Quarterly (13,000). Also during his 16 years with IBM, he worked as a speechwriter, advertising project manager and communications advisor. Prior to joining IBM, Chuck was managing editor for the International Institute of Industrial Engineers for four years in Norcross, Georgia, and taught economics and engineering courses at Georgia Tech's Southern Institute of Technology. He has also served a stint as a Lieutenant of Infantry in the U.S. Army Rangers and 82nd Airborne Division, and a contributor to Stars and Stripes, a global publi
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