How to Get Ideas: Nothing is More Difficult Than Coming Up with That Original Idea

How to Get Ideas shows you--no matter your age or skill, your job or training--how to come up with more ideas, faster and easier. You'll learn to condition your mind to become "idea-prone," utilize your sense of humor, develop your curiosity, visualize your goals, rethink your thinking, and overcome your fear of rejection.
Jack Foster's simple five-step technique for solving problems and getting ideas takes the mystery and anxiety out of the idea-generating process. It's a proven process that works.
This expanded edition of the inspiring and enlightening classic features new information on how to turn failures to your advantage and how to create a rich, idea-inducing environment. Dozens of new examples and real life stories show that anyone can learn to get more and better ideas.

Jack Foster spent thirty-five years working in creative departments of major advertising agencies; the first ten as a writer, the last 25 as a creative director. He has helped create advertising for scores of companies including Carnation, Mazda, Sunkist, Mattel, Albertson's, Ore-Ida, Suzuki, Universal Studios, Rand McNally, and Smokey Bear. He is a recipient of the Los Angeles Creative Club’s "Creative Person of the Year" award.
I was born in London, England. It was raining.
After fifteen years of studying Latin I decided to go into advertising.
My first job was as an apprentice at an advertising
agency called Graham and Gilles. I changed the water pots for the art directors (they painted layouts with watercolours in those days) and made them tea. This was before magic markers. This was even before rubber cement—I’m that old.
It was raining. It was always raining, and I was watching my favourite programme at the time— 77 Sunset Strip. I said, “Ah, sun, palm trees, women.” My dad gave me a one-way ticket.