How to Get a Job and Win Success in Advertising

Walter A. Lowen and Lillian Eichler Watson / Introduction by Roy Dickinson

Published by Prentice-Hall, 1941

  • Hardcover
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Seller: Boyd Used & Rare Books, Portland, OR, U.S.A.Boyd Used & Rare Books

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Hardcover

Condition: Used - Very good

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Item description from seller

Red cloth boards with gilt on spine and front cover. Boards rubbed and showing some light scuffing and a very small bit of general soiling. Previous owner's bookplate on front paste-down, else interior is clean and unmarked. Many illustrations. xiv, 382 pages. Scarce. Classic early 1940s advertising industry career advice. The author, Walter A. Lowen (1894-1965), was an advertising employment specialist. He graduated from the Columbia University School of Journalism in 1917 and afterwards studied advertising copywriting under some of its leading practitioners. In 1920 he founded the highly successful Walter A. Lowen Placement Agency in New York City which specialized in the placement of advertising personnel. It was one of the first counseling and placement services of its kind. At the time of his retirement from the company in 1957, he had placed 100,000 men and women in advertising jobs.

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Bibliographic details

Title
How to Get a Job and Win Success in Advertising
Author
Walter A. Lowen and Lillian Eichler Watson / Introduction by Roy Dickinson
Publisher
Prentice-Hall
Publication year
1941
Condition
Very Good
Binding
Hardcover
Item weight
2 ounces

Boyd Used & Rare Books

Portland, OR, U.S.A.

5-star seller

AbeBooks seller since February 18, 2013

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Boyd Used & Rare Books

OR, U.S.A.

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