Get Noticed!: Self Promotion for Creative Professionals

Sheree Clark, Kristen Lennert,

ISBN 10: 0891349855 / ISBN 13: 9780891349853

Published by Northlight January 2000, 2000

About this Item

Designers and illustrators often find it easier to promote their clients than themselves. Self-promotion gets pushed to the back burner when paying projects get hot, and sometimes never happens at all-yet it's the most important thing a designer can do to grow the business. This comprehensive guide works step by step through a variety of proven methods for individuals and firms looking to more effectively market their creative services-from writing effective media releases to developing dynamic direct mail pieces. Whether one is a designer, photographer, copywriter, illustrator or other creative professional, these tips and ideas will help get them noticed. Submitting work to competitions and books Developing a useful database of potential clients Media relations-working with publication editors and writers Using outside consultants for promotional help Case studies of creative pros known for attention-getting self-promotion A gallery of effective self-promotional ideas, from the ordinary to the outlandish More than 200 images and easy-to-follow text make this book and its valuable information an essential part of any creative professionals library. Very nice clean, tight copy free of any marks.

Seller Inventory # 277126

Bibliographic Details

• Title: Get Noticed!: Self Promotion for Creative Professionals
• Publisher: Northlight January 2000
• Publication Date: 2000
• Language: English
• ISBN 10: 0891349855
• ISBN 13: 9780891349853
• Binding: Trade Paperback
• Condition: Used - Very Good
• Seller catalogs:
  • Graphic Design - Print - General

About this title

Synopsis

Whether you are a designer, photographer, copywriter, illustrator or other creative professional, the tips and ideas in Get Noticed! will help get you noticed.

Designers and illustrators often find it easier to promote their clients than themselves. Self-promotion gets pushed to the back burner when paying projects get hot, and sometimes never happens at all--yet it's the most important thing a designer can do to grow the business. This comprehensive guide works step by step through a variety of proven methods for individuals and firms looking to more effectively market their creative services--from writing effective media releases to developing dynamic direct mail pieces.

About the Author

Sheree Clark is a principal and Kristin Lennert is a vice president at Sayles Graphic Design, known around the world for its award-winning creative and innovative self-promotion. Clark is a frequent contributor to leading design and business publications, and has written two other design books, Creative Direct Mail Design and Great Design Using Non-Traditional Materials.