Gebraucht - Sehr gut - ungelesen,als M�ngelexemplar gekennzeichnet, mit leichten M�ngeln an Schnitt oder Einband durch Lager- oder Transportschaden -Capital equipment professionals, do you want more customers at higher prices Are your customers treating your products like commodities Are your competitors' getting more aggressive Do you crave more persuasive marketing messages Does your sales team need help defending prices If you answered yes to any of these, then this book is for you. 'Get Your Price!' is the first-ever book that shows you how to implement a value-based strategy in a capital equipment company. You'll learn how to avoid the commodity trap, create products with compelling value propositions, and secure value-based pricing.Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 222 pp. Englisch.

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Bibliographic Details

Title: Get Your Price!: Value-Based Strategy for Capital Equipment Companies
Publisher: BOOKBABY
Publication Date: 2016
Language: English
ISBN 10: 1483569527
ISBN 13: 9781483569529
Binding: Taschenbuch
Condition: Sehr gut
Dimensions: 228 millimeters width by 151 millimeters height by 20 millimeters depth
Weight: 356 grams

About this title

Synopsis

Capital equipment professionals, do you want more customers at higher prices? Are your customers treating your products like commodities? Are your competitors' getting more aggressive? Do you crave more persuasive marketing messages? Does your sales team need help defending prices?

If you answered yes to any of these, then this book is for you. Get Your Price! is the first-ever book that shows you how to implement a value-based strategy in a capital equipment company. You'll learn how to avoid the commodity trap, create products with compelling value propositions, and secure value-based pricing.

About the Author

Michael Chase is a veteran of the capital equipment industry and the president of Tekcess International, a consulting firm that helps capital equipment companies grow and compete. Mike is also the author of "Equipped to Win" and publishes "Equipped", a monthly management newsletter for capital equipment professionals. To learn more about Mike and Tekcess International, visit www.tekcess.com

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