Shows salespeople what's at the heart " and soul " of customer-success driven selling in 55 punchy chapters: The success of your customer is your top priority. Packed with hundreds of those one good tips you find in a single sales book, this one's a fast, no-nonsense read from two pro's with 65 years' experience. Not-Real examples to help sellers spot and avoid unproductive, unprofessional patterns. Punchy, boiled-down points in short, 1-2 page chapters make it a great in-flight read that's both hard-hitting and spiritual. Shows how to increase personal and business value to customers and take selling to a higher level of Purpose. Selling Points: * Real/Not Real examples give salespeople hungry for growth. Pragmatic Dos and Don'ts " pithy wisdom from pros. * Includes self-test, call preparation checklist, opportunity board, bibliography, executive summary

About the Author

Keith Hawk and Michael Boland share more than seventy years of experience in the world of selling. They've been on-the-street sales professionals, sales managers, and sales VPs of large corporations. They have consulted with hundreds of sales executives and have conducted over a thousand seminars to help them improve sales performance.

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