Synopsis
In this book, I delve into a range of ABM (Account Based Marketing) strategies, both low-tech and no-tech, even though I didn't have a specific term for it at the time. While the term itself may not be explicitly included in this book, rest assured that a significant portion of its content is dedicated to leveraging ABM strategies for acquiring, retaining, and expanding existing business. If you're already familiar with ABM strategies, you'll find valuable insights and guidance within these pages.
At the time of writing, I held the position of Director of Marketing and Sales, and my background was predominantly in outbound sales. The book aims to showcase how my past experiences and successes, combined with newfound knowledge, enabled me to not only drive substantial company growth but also establish myself as an industry expert, earning respect from my competitors.
It provides a deep dive into my methodology, which combines the best strategies, processes, and best practices, alongside assembling a synergistic team where the whole is greater than the sum of its parts.
The book introduces a teaching methodology that remains effective to this day and has been incorporated into my latest release, "BROKEN - How To Fix B2B Sales, Drive Profitable Growth & Win."
While some parts may be dated as it was written in the late 2000s, the majority of the concepts remain solid and applicable to today's business landscape, particularly for companies focused on account-based marketing.
About the Author
Scott Marker's life-long study of business-to-business professional sales started right after college, Boise State University, with a top 100 company as a territory sales representative. For the past 20 years he has been a passionate student of "in the trenches" sales. Scott's on-the-job experience has shown that many sales ideas, techniques and strategies taught by leading companies make the same mistake that many martial arts schools make today ... teaching unrealistic material for the real world.
Scott Marker teaches companies and sales professionals a realistic methodology and a process so they can teach themselves, for continuous improvement.
So, what can the hard-hitting world of Mixed Martial Arts teach you about driving customer sales to your company? Read Scott Marker's new book, Let's Get It On! "Real"istic Strategies of Winning the Sales Game, and find out!
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