How to produce and use online video to accumulate customers. Film companies, advertising agencies, household names, professional actors, writers have all turned to online video as a platform to promote their products and services, engaging viewers and accumulating customers. Series: New Rules Social Media Series. Num Pages: 324 pages, Illustrations. BIC Classification: KJE. Category: (P) Professional & Vocational. Dimension: 237 x 148 x 9. Weight in Grams: 544. . 2010. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.

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Bibliographic Details

Title: Get Seen: Online Video Secrets to Building Your Business
Publisher: John Wiley & Sons Inc
Publication Date: 2009
Language: English
ISBN 10: 0470525460
ISBN 13: 9780470525463
Binding: Hardcover
Condition: New

About this title

Synopsis

The era of online video has arrived―now make it work for your business

In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe?

The must-have guide, Get Seen by Steve Garfield, the "Paul Revere of video blogging," offers a quick and complete toolkit to get you up to speed on the latest that online video and related media have to offer.

Examines success stories of how companies have used online video
Presents a series of plans and tools that businesses can follow as they expand onto the social web
Provides clear step by step directions on how to record, edit, and export videos, where to post them, how to build a community around their content, and what to do to increase views by making it go viral

If you're ready to take full advantage of online video's many benefits, Get Seen is the one resource you need.

About the Author

Steve Garfield works with and advises Fortune 500 brands, such as AT&T, Kodak, Nokia, and Panasonic, and media outlets CBS, NBC, and PBS. Nationally featured on CNN, Garfield is the Boston correspondent for the pioneering video podcast Rocketboom and a longtime video blogging expert. He lectures on new media at Boston University, Northeastern, and Emerson College. Garfield also serves as an advisor to many of the Web's early video startups. For more information, please visit: stevegarfield.com/getseen

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