The Get-Started Guide to E-Commerce : Getting Online * Creating Successful Web sites * Order Fulfillment * Getting Noticed

"To succeed today, businesses must be online!" scream the headlines. Owners and managers of smaller businesses know they need a Web site but often don't have the time to design and operate one themselves--or the budget to hire a team of experts. What they need is someone who can explain the ropes without making them feel inadequate for not understanding HTML and other confusing techno-babble.

The Get-Started Guide to E-Commerce is written for them--busy people who are looking for reasonably priced, effective, and straight-talking ways to help their companies join the new era of online business. This step-by-step guide discusses:

* The varying levels of e-commerce, and the promise and drawbacks of each
* Strategies--technical, legal, and financial--for actually getting online
* Techniques to keep costs low and still pack a marketing punch
* What not to do--including eye-opening information about stock slumps and true stories about a slew of unsuccessful online ventures.

The Get-Started Guide to E-Commerce helps newcomers to e-commerce maximize their potential online--and avoid joining the ranks of high-tech has-beens.

Danielle Zilliox (Los Angeles, CA) is a technical writer and business consultant. She also teaches English writing and serves as director of high school programs at The Princeton Review.