The Get-Started Guide to M-Commerce and Mobile Technology

Danielle Zilliox

ISBN 10: 0814471307 / ISBN 13: 9780814471302

Published by American Management Association, 2002

About this Item

pp. vi + 234.

Seller Inventory # 263128810

Bibliographic Details

• Title: The Get-Started Guide to M-Commerce and Mobile Technology
• Publisher: American Management Association
• Publication Date: 2002
• Language: English
• ISBN 10: 0814471307
• ISBN 13: 9780814471302
• Binding: Soft cover
• Condition: Used

About this title

Synopsis

PDAs, Internet phones, web pads -- wireless is here in a big way. But just because potential customers have "unplugged" themselves doesn't mean you can't reach them. The best news is, you don't need a lot of computer expertise to capitalize on the snowballing mobile commerce trend.

The Get-Started Guide to M-Commerce is a nontechnical, easy-to-use introduction that takes you and your company through the strategic, technical, and marketing processes crucial to transforming your business into a mobile-market success story. From deciding whether or not to "go mobile" to the do's and don'ts of implementing m-commerce technology, this accessible guide offers a reader-friendly overview of issues like:

* Evaluating multiple m-commerce options * Adapting HTML for the possibilities and limitations of mobile device displays * Creating HDTML and WAP pages * Guaranteeing secure transactions and customer privacy

and many more, including how to shift to wireless internal networking, and how to advertise your business to customers on the move.

About the Author

Danielle Zilliox (Los Angeles, CA) is a technical writer and business consultant, and the author ofThe Get-Started Guide to E-Commerce (AMACOM: 0-8144-7117-X).